Dynamic, engaging content marketing for universities helps answer important questions that prospective students have about their future education. And it can show a student what college life could be like if they choose your school over the alternatives. Here’s what you need to know to get it right.
The Role of Content Marketing in the Student Decision-Making Process
Deciding where to go to college is one of the most important life choices that a young person will ever make, so most invest a lot of time and energy in the Ws Number List selection process. They evaluate different options while comparing the best schools to one another, and they do it online.
Investing in a solid content marketing strategy will ensure your school appears on an eager student’s radar (and stays there). Here’s a closer look at some of the biggest benefits that content marketing for universities brings to the table.
Content marketing improves your SERP rankings
Ultimately, it won’t matter how great the social culture or scholarship programs are at your school if prospective students don’t even know you’re out there. Young people rely on the internet to deliver most of their answers, and Google is the first place they’ll go to start researching colleges.
That said, more than 25 percent of search engine users click the very first result on a Search Engine Results Page. And clickthrough rates decline dramatically as you scroll down the list, so the higher your website ranks, the better.
Content marketing helps deliver the SERP rankings you deserve.
Content marketing positions your school as an authority
Although choosing a college can be genuinely exciting for a young person, it’s also a stressful process. Tomorrow’s university students have a lot of burning questions that Fresco Data need answers today, and content marketing can help ensure they look to you for the information they desire.