Carlos sang in 1980 “Oasis, Oasis, everyone has it, Oasis, Oasis, everyone drinks it! “, simple slogan or visionary inclination? In a few years, Oasis has acquired an undeniable reputation and has been able to develop abrand communicationseffective in reaching consumers. Crossing the desert For years, Oasis multiplied ranges and products of all kinds: Catherine Hubert, director of research and development underlined “ we invent a lot, but in all directions ”. Indeed, the brand’s communication being limit to a few television advertisements. Consumers were always aware of the various products sold. The communication practiced was not necessarily effective in reaching customers. The reconquest In, Oasis was taken over by investment funds, opening up new prospects for it. Giving it a more natural image, gaining visibility and developing its market share.
As a Result, the Oasis Recipe Has Been Completely
Revised to meet customers who to reassure with. The ranges have been refocuse on the basics and promotional plans are multiplying. Also, the brand takes a turn by South Africa Email List only young people (12-25 years old) accompanied by a new slogan “Oasis: fruit, spring water, fun”. “Frivolution” In 2009, Oasis joined forces with the Marcel agency, a subsidiary of Publicis, and brandished a new slogan “Be fruit”, a summary of a new offbeat philosophy, as the agency explains, “it’s an attitude that consists in laugh at conventions, to act in an uninhibited, spontaneous, instinctive way ”. The brand creates a broad, offbeat, humorous universe with unique characters (Ramon TaFraise, Mangue DeBol, Cébo LaMûre) to humanize the brand.
In Addition, Oasis Adopts a Strategy on All Levels
Advertising spots (TV, cinema, Internet), social networks, website optimized with images of fruit characters, web series, mobile application, pop store, derivative products, street marketing, events … The brand has indeed developed massively on social networks with more than 3 million likes on Fresco Data Facebook page, 200,000 followers on Twitter and more than 125,000 subscribers on YouTube, a key point in creating a real loyal community . The secret ? A proximity strategy with content combining humour, topicality and product visibility, triggering interaction with Internet users allowing substantial sharing from one network to another, going as far as significant online or offline distribution.
