If a company wants to retain its customers by carrying out targeted actions, it must already start by getting to know them. For this, there are customer analysis tools and techniques. Segmentation first To establish an effective analysis of its customers, it is already necessary to start by segmenting them according to different criteria. The number of customers, the turnover and the margin generated To do this, create 3 groups: The 2080 customers, the company’s largest customers/VIPs who account for 80% of the billing. These customers are generally large accounts. These customers deserve special treatment (visits, calls, regular updates, attention, etc.) in order to develop their potential and retain them.
So-Called Middle Market Customers
who may be large customers in terms of turnover but whose development potential does not require major efforts or a major account approach in the purest sense of the term. They require special treatment (visits, calls, etc.) but to a lesser degree than VIPs. VSE SME customers. These are small Bahrain phone numbers list who order without the intervention of a salesperson following marketing campaigns. These are generally more fickle customers and the marketing and sales effort to retain them will be greater. 2 The sector of activity It is important to identify the share of turnover by major business sector (consumer goods, IT, telecom, etc.) in order to be able to better direct both commercial prospecting and future marketing actions.
The Type of Use That This Customer Makes
Our products/services Here again, it is essential to know how our B2B customers use our products and services. Whether it is for marketing/customer use, commercial/targeting the sales force or human resources/targeting employees, understanding this data is important in order to Fresco Data adapt our offers and commercial speeches. Tools to determine the typology of its customers On the Internet, the company can put information request forms online with detailed mandatory fields in order to better segment its typology of customers. The CRM tool allows sales forces and marketing teams to provide as much information as possible on customers prospects in order to better target future sales and marketing actions.
