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Focusing on one topic cluster at a time can boost your results across all of your content assets.
Let’s take Hotjar as an example. Hotzar produces content in groups called ‘Guides’, which consist of 5 to 8 documents to help buyers at each step.
Real-time optimization
Programmatic advertising allows advertisers to make changes to their campaigns in real time. This allows you to optimize your campaigns for maximum effectiveness.
Here’s how Hotjar created a cluster on the broad topic of “Customer Experience (CX Insights).”
Top of the funnel: Recognize the problem (need help understanding the customer experience).
Middle of the Funnel: Solution Awareness (You need tools to help you improve telephone list biz your customer experience)
Bottom of the funnel (readers who are aware of your product and are searching for alternatives)
Clustering your content like this makes it easier for readers to stay on your site and learn more. This reduces the likelihood that your readers will bounce off your site and check out your competitors.
Following a Competitor-Led Strategy
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Topic clusters dominated by competitors can be problematic because you may end up chasing keywords that are not relevant to your business.
Imagine looking at a competitor like HubSpot. Imitating popular topics without analysis can result in:
Post “100 Most Fresco Data Famous Quotes of All Time” or “What is Your Greatest Weakness” on your website.
