One of the main advantages of phone number marketing is that text messages have a higher open rate than other forms of digital marketing. According to research by MobileSquared, 90% of text messages are opened within three minutes of being received. This high open rate makes phone number marketing a great way to communicate time-sensitive information, such as flash sales or limited-time offers.
Cost-effectiveness Marketing to a phone number
is relatively inexpensive compared to other marketing channels such as television, radio, or print. Businesses can send large volumes of SMS messages at a fraction of the cost of running TV or radio ads. This makes phone number marketing an attractive option for small businesses with limited marketing budgets.
increase engagement Phone number marketing can also increase engagement with customers. Unlike other marketing phone number list channels, SMS messages are not filtered by spam filters or promotional tags, so they have a higher chance of being seen by customers. Additionally, personalized messages can make customers feel valued, increasing their brand loyalty.
Phone number marketing is an opt-in model, which means customers must give permission before businesses can send them promotions. This ensures that businesses only send messages to customers who are interested in receiving them, reducing the likelihood of spam complaints and increasing the effectiveness of their campaigns.
Best Practices for Phone Number Marketing
The key to a successful phone number marketing campaign is providing value to your customers. Avoid bombarding them with irrelevant or generic messages. Instead, focus on providing information that is useful and relevant to their interests.
Personalization can increase the effectiveness of phone number marketing campaigns. Use the customer’s name or location to personalize the message and increase the chances of engagement.
Keep the message short and sweet
SMS messages have a 160 Fresco Data character limit. To ensure customers read the entire message, keep it short and sweet. Avoid technical jargon or complex language that might confuse customers.