With video content accounting for more than 80% of internet traffic, businesses of all sizes can benefit from incorporating video into their marketing efforts.
Whether you’re raising brand awareness, promoting a product or service, or driving traffic to your website, video is a powerful tool to effectively reach and communicate with your target audience.
Whether you’re new to video marketing or looking to improve your current video marketing strategy, here are some helpful tips to help you create a successful video marketing strategy in 2023 .
Define your goals and target audience
The first step in creating a video marketing strategy is defining your goals and target audience. What do you hope to achieve with your video? Do you want to increase brand awareness or promote a product or service?
Answering these simple questions will help you understand your video marketing usa telephone book goals and create tailored videos for your audience.
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Create pillars and support clusters
To create high-quality content that aligns with your content pillars, use your content topics as a baseline. Then create a supporting Fresco Data cluster that links back to the pillar page.
Pillar pages should cover a wide range of topics and target the most competitive keywords.
Cluster pages, on the other hand, target more specific keywords with less competition and should be located one click depth deeper than the main page.
This approach helps Google understand the connections and context between pages.
“Make sure your topics are relevant and connected to each other. This shows Google your expertise on the topic and makes it easier to rank,” says Jacob Rudnick, director of content marketing at ActiveCampaign .