An unexpected opportunity for advertisers wishing to free themselves from the traditional advertising circuit on the net, brand content, which can also be associated with the concept ofnative-advertising, denotes a type of high-value content marketing . Unlike banners and other pop-up windows (unfortunately still present!), thebrand contentis not intrusive since it is generally attached to the content of the website in question, in other words to its theme. Generally taking the form of an article with a real background, a real expertise , the content therefore tends to demonstrate all the know-how of the company and makes it possible to affirm its image (whether it is forward-looking, respectful of the environment or concerned with fair trade, non-exhaustive list). Thus, instead of disturbing, polluting the user experience of an Internet user.
Brand Content Engage Better and Longer
While this system allowed an increase in its notoriety. Its visibility and more generally its e-reputation. This new model now attracts envious people… A growing system First appeared across the Atlantic (see the sites of thenew York Times.Huffington Postand Washington Post). The Maldives Business Email List agencies are now landing in France determined to seize a hitherto flourishing market. Relatively unknown. And little or not supervised . Indeed. In recent years. Only a few agencies have ventured to offer their clients web strategies that are resolutely oriented towards native/brand content. With good invoicing as a bonus. First arrived in 2013.Adyoulike. Aims to “enable advertisers to spread their brand content”. Very quickly won over by the argument of “the little news”difficult not to succumb after having looked at their studies and infographics.
Conducted by Ifop for Adyoulike
The study reveals that brand preference increases by 9 points on native advertising formats. I.e. 32%. Compared to 23% for traditional banners . Even more striking. They are 52% to say they are ready to consume a product of the brand in presence. Against 34% for a classic format . Finally. Almost Fresco Data in two people believe that the native is of real interest. Compared to 29% for the good old skyscrapers and other 250×250 squares. However. Despite these flattering figures. Large-scale brand content accumulates flaws. In addition to integration issues (if you want to view third-party content from a brand. You are redirected to a new cappingpoorly mastere. The biggest problem lies in the trivialization of its system.