Crisis Management 5 Golden Rules for Dealing with Bad Buzz

On the internet, it’s a bit like the big bad wolf. It can happen at any time, unexpectedly, and take a bite out of a brand’s reputation. Companies and their community managers therefore strongly fear it, especially since they can amplify it if they react inappropriately. To prevent and calm the storm, you will discover in this article 5 golden rules to respect, enamelled with examples for the pleasure. Quick reminder: what is a bad buzz? We talk about bad buzz when a brand (or an institution, a person, a product, etc.) is violently attacked on the web by Internet users and the phenomenon grows, one criticism leading to another. Bad buzz is therefore a very bad publicity stunt, which negatively impacts the notoriety of a company.

It Is Often Difficult to Identify Its Origin

Even more difficult to stop it once it has started. This is why it is important to train in crisis management on the web, to know how to react when a bad buzz appears. The advice below is your “survival kit” to avoid bad buzz or deal with it if it’s too late. Up to you ! Avoid bad buzz: prevention is Ghana Business Email List better than cure… A bad buzz can quickly escalate, the best thing to do is to prevent it. How ? On the one hand, by leadingan active watchon the web to keep you informed of general news and monitor your e-reputation. And on the other hand, by taking a step back from your communications to identify the subjects at risk.

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They Generally Revolve Around the Following Issues

Exism macho jokes, gender bias, etc. religion (respect is required) death. Accidents, attacks and other fun things of this type) sexuality (in particular homophobia, and all intrusive positions. Belonging to a particular people or ethnic group (does it really have to be specified? Anything remotely Fresco Data closely related to racism is obviously to be prohibited). If you have any doubts about how one of your communications could be interpreted, stop the device immediately: this is rarely a good sign. In general, I recommend that you test your campaigns with a panel of consumers and avoid questionable humor.

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