Delivery, the Purchase Criterion on the Internet

There is no secret, the consumer has taken on new habits and buying online is becoming a reflex regardless of the categories of people (age, gender, function, etc.) but also regardless of the products. These habits have become reflexes prompted by competitive and incentive prices and which lead even the most cautious to take the plunge. SprintProject and GS1 France have launched in partnership a barometer “Delivery services: realities on the expectations of the French”, intended to understand and analyze the habits and expectations of the French in terms of delivery.

Online Shoppers Satisfied with Delivery Methods

However, during confinement, a majority of French people say they have not changed their habits: 55% of them have used online product ordering as much as before and 60% have used home delivery as much. On the other hand, the proportion of French people who have intensified their use of Bolivia WhatsApp Number List two services exceeds the proportion of those who have reduced it: 30% of French people have made more use of ordering products online when 13% have reduced it. 21% have increased their use of home delivery when 17% have decreased it 30% of French people have used online product ordering more when 13% have reduced it. 21% have increased their use of home delivery when 17% have decreased it 30% of French people have used online product ordering more when 13% have reduced it.

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The Customer Is Becoming More and More Demanding

Their use of home delivery when 17% have decreased it. The future will tell us if these new purchasing behaviors are a response to the health crisis or if they will establish themselves as a lasting consumption habit. But beware ! The terms of delivery, as an essential criterion in the choice of an Fresco Data online sales site, can also be a reason for abandoning a purchase. If the price of the products remains the no. 1 criterion for choosing a site (73%) for shopping online, the terms of delivery are in 2 nd position and are perceived as decisive for 60% of online buyers. Product availability is the 3rd choice criterion (51%) and these delivery.

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