When it comes to digital marketing, search engine optimization (SEO) is king.
While other methods like social media or email marketing can boost your bottom line, nothing compares to getting the top spot in search results.
Google is by far the largest search engine, handling over 8.5 billion searches in a single day. So, if you’re going to optimize your website and your content, you need to follow the leader.
Unfortunately, Google is notoriously cagey about its algorithm and how exactly it ranks the results on its front page.
That said, based on research and changes that occur after algorithm updates, it’s pretty easy to figure out what works and what doesn’t.
Breaking Down the Importance of SEO
While it’s hard to measure the exact percentage of clicks the top result gets on a search page, the current estimate is about a third (or 27.4 percent).
So, let’s say that a keyword gets an average of 10,000 hits per day. If you were to Whatsapp Number List rank in the top position, you could expect around 2,740 visitors to your site daily.
By comparison, the fifth slot only gets around five percent of all traffic, and the bottom five results share about 3.5 percent combined.
Overall, if you’re not seeing high traffic numbers to your site, it’s likely because you’re ranking outside of the “bubble” of the top five results.
Fortunately, SEO marketing can help you rise through the ranks until you’re within reach of the top rank.
From there, you’ll notice a substantial improvement in site traffic, which can mean a stronger bottom line and more flexibility in selling products to your customers.
How Do Beginners Learn SEO for Free
Fortunately, because SEO has been a digital marketing tactic for so long, there is a wealth of resources available for beginners and small companies.
Even better, you don’t have to guess what will work best – tons of trial and error have yielded some incredible insights into how the Google algorithm works.
While it’s still a closely-guarded secret, free SEO Fresco Data teaching tools can give you the basic foundation upon which to build a better brand.