Today, I offer you an infographic produced by InsideView that demonstrates the extent to which B2B has turned to social networks. Many meetings that used to take place on forums or conferences are now done online, via social networks! Social selling is therefore surfing on this wave: it is a new form of acquiring and nurturing leads. In BtoB, access to product information is now simplified. One of the consequences is that 57% of purchase decisions are already made before a salesperson even intervenes (according to a 2012 LinkedIn management committee report). Let’s see together what this infographic reveals to us: Percentage of BtoB agencies that actively use social networks 90% use Facebook.
Btob Companies on Facebook Report Generating More Leads
The number of monthly leads is doubled for companies that use Twitter. Companies that blog see a 67% increase in monthly leads. LinkedIn is ahead of other social networks in terms of BtoB lead generation. The use of social networks accelerates business (in 2 years, +19% with social Marshall Islands Business Email List and +18% with a blog). Similarly, Other interesting facts confirm the trend: 65% of a salesperson’s time isn’t spent selling. 70% of the purchase process is covered before arriving at the actual purchase. According to an IBM study, out of 1,000 global buyers, a third have already used social networks to connect.
Examples of Social Selling That Work
Above all, hospital in Wisconsin using Hootsuite achieved a 15% lead-to-sales conversion rate by tweeting live during orthopedic surgeries! IBM reported an incredible 400% growth in the first quarter of using a pilot program ofSocial Selling. BtoB Social Selling Infographic The infographic Fresco Data with three good reasons to switch to Social Selling: 1. Your customers are already present on social networks. Above all, Your competitors are already there too, or will be there soon. 3. Your employees and new hires expect it. Above all, So in order to gain credibility in your sector and make your services or products known, start by sharing your expertise in your community or in targeted groups of people. Above all, informing social users, you attract their attention.
