Build Customer Loyalty with Active Listening

Theorized during the second half of the 20th century from the work of the American psychologist Carl Rodgers, active listening was initially intended for an individual interviews in a therapeutic framework (“Person-Centered Approach” – ACP, method of psychotherapy based on helping relationship). Today, this technique is used in all contexts where the interpersonal relationship is perceived as central: reception and support relationship, Parent/Child relationship, discussion groups, human resources management, management, commercial action, family and friendly relationships… Active listening is based on the idea that the “other” has something to say that he will only confide in if his interlocutor is interested in him and not in his message.

The 4 Stages of Active Listening

This method aims to put emotional content ahead of intellectual content. The simple feeling of empathy puts the person in confidence and makes them want to detail their story. Which. In the context of customer profiling for example. Can be of great help. Strongly recommended for conducting Denmark WhatsApp Number List interviews or prospecting. This technique aims to encourage the other to open up in order to better understand their expectations. But for the interlocutor to agree to speak. He must feel listened to! This method. Also called benevolent listening. Only works if the two people are perfectly confident and allow each other to dialogue freely without fear of judgment.

Whatsapp Mobile Number List

Loyalty Consequence of Active Listening

More than the use of silence and the nods necessary to suggest interest. It is for the salesperson to adopt a posture of in the context of customer profiling for example. Can be of great help. Strongly recommended for conducting interviews or prospecting. This technique aims to encourage the Fresco Data to open up in order to better understand their expectations. But for the interlocutor to agree to speak. He must feel listened to! This method. Also called benevolent listening. Only works if the two people are perfectly confident and allow each other to dialogue freely without fear of judgment. More than the use of silence and the nods necessary to suggest interest. It is for the salesperson to adopt a posture of in the context of customer profiling for example. Can be of great help.

Leave a comment

Your email address will not be published. Required fields are marked *