How can programmatic advertising help with ROI-driven digital marketing solutions ?
And most importantly, how do you get started with programmatic advertising?
Find the answers to all these questions below.
If you only use keyword research tools, you may be ignoring the needs of your potential customers.
For example, there’s an HR technology company that creates a cluster just because ‘cloud computing’ has high search volume in a keyword research tool, even though it doesn’t match their brand or offer any unique value to their audience.
SEO tools can categorize keywords as informational or transactional. This tool can’t provide insight into what struggles searchers are experiencing.
It also doesn’t tell you which features of the product might solve your problem.
Submit your sitemap file to Google
Once your sitemap is submitted to Google, all pages on your website will begin indexing. This will help your video appear in Google’s rich learning video search results.
Submit a sitemap to Google(Image courtesy of Tumisu , Pixabay)
One of the most important things you can do for a successful video marketing strategy is to monitor your results and make changes as needed. This means you need to track your video’s performance on YouTube and Google. And you need to change your content and marketing telemarketing list strategy based on the data you collect.
To effectively monitor your video results, you need to track a variety of metrics. Here are some essential metrics to follow:
What you want to achieve with each video
Finally, it’s important to measure and analyze your results to understand what’s working and what’s not.
We use tools like Google Analytics and YouTube Analytics to track video performance, including views, engagement, and conversions. Use this information to Fresco Data refine your strategy and adjust as needed.
1. Airbnb – “Don’t go there, live there.”
This campaign was to promote Airbnb’s unique travel experience and the idea of “living like a local.” These videos feature real Airbnb guests experiencing local culture and highlight the benefits of staying in Airbnb properties.