If you’re operating in a saturated market, don’t be afraid to lower your search volume. Even if only 40 people are searching for your keywords, you can still get more traffic than competing with the biggest companies in your industry to rank for high search volume terms.
Due to the nature of long-tail keywords, they often have lower search volume than short-tail keywords. After all, the likelihood of someone typing ‘white sneakers with red details’ is much lower than simply selecting ‘white sneakers’.
That doesn’t mean short-tail keywords are best for your brand. Knowing how to use long-tail keywords can reap many rewards. Let’s say you have a cleaning business.
Search Volume or Short-tail Keywords With High
You want to promote your services to more customers and thus gain an influx of cleaning bookings. After doing some keyword research and analysis, I found out that ‘house cleaning’ gets thousands of searches per month. Isn’t it amazing?
Now let’s consider the intent of this search. You may want information about cleaning Ws Database products, the best cleaning methods, or cleaning cycles, but you may not necessarily be looking for professional services. If you want to increase conversions, try using long, low-search terms like “professional house cleaning services,” “professional commercial cleaning, or professional apartment cleaning.
Although it may have fewer searches per month, it’s easier to rank and, most importantly, can drive the type of traffic that’s right for your website.
Benefits of using keywords with low search
You may find that your customers are looking for more information about professional cleaning services or are ready to book a cleaner right away.
Let’s start with the obvious (to some). Your market will never reach Fresco Data saturation because many of your competitors either don’t care about keywords with low search volume or don’t know what to do with them.
Let’s start with the obvious (to some). Your market will never reach saturation because many of your competitors either don’t care about keywords with low search volume or don’t know what to do with them.