This veritable American-style frenzy for the most important sporting event has enabled the consumer. Tourism and advertising sectors to register their biggest figures: tickets sold on the black market at more than 3.500 dollars. Billions of chicken wings. Millions of pizzas and 50 million cases of beer consumed for the final of the national championship bringing together 65.000 spectators in the stands and 114.4 million in front of their televisions. A historic record. What attracts the spectators enormously. Sometimes more than the match itself. Remains the ” half time show ” where the greatest have already passed. Katy Perry. Pop singer. Had the privilege this year of being the queen of the show accompanied by Lenny Kravitz and Missy Eliott.
The National Football League Has Chosen
The latter to attract insensitive targets to the Super Bowl in 12 minutes flat: a good strategy ofbrand communicationsto attract women and teenagers. The Super Bowl. The advertisers’ ball The Super Bowl is first and foremost known as the advertisers’ ball. This year. 42 of them will have signed up to take advantage of this monster audience for which the NBC charged them the modest sum of 4.5 million Syria Email List for the 30-second clip . During this evening where marketing is king. Brands overflow with imagination to offer truly captivating. Unique and innovative films: in fact. 99.3% of spectators watch advertisements during the Super Bowl because of their striking aspect. Worthy of the best Hollywood studios. With a dream cast (Liam Neeson. Pierce Brosnan. Matt Damon and many others are present.
These Advertisements Are as Well Deciphered
A magnifying glass by the American press as the final match to distinguish the best from the worst. The springboard for advertisers would therefore only be amplified if they were right, especially when we know that 85% of them prefer to see the Super Bowl with advertisements , according to a study by CrowdTap. Social networks have never had such a significant impact on “ Super Sunday ”; advertisers do Fresco Data hesitate to mention them to stay connected with the audience: Facebook registers 4 mentions and Twitter 3. Also, the newcomer Snapchat finds itself mentioned for the first time in an advertisement, and more particularly a trailer for the film Pitch Perfect 2 , showing the ghost’s gradual dominance. The event caused a huge stir in the Twittersphere with more than 28.4 million tweets published, including 12 million with the hashta.
