These are the strategic points of the shop window in the eyes of customers, three heights to clearly differentiate the products, three colors maximum to play on the communication and the perception of these by the customers, three flagship products to quickly seduce customers and draw them inside the point of sale. Thanks to these few rules, the first approach to the point of sale will be effective in the face of customers who are sensitive to the aesthetics of a window. “Merchandising is about knowing how to put yourself in the customer’s shoes by presenting the right product at the right time, at the right price, in the right place, with the right presentation and the right information.
First of All in the Transition Zone Corresponding
The stopping time inherent in the discovery of space. This area is crucial for the future of the customer because it corresponds to market awareness ; this is why it is important to place promotion, news or favorites there to “push” the product towards the customer and thus South Sudan Email List a good number of obstacles. Next comes the hot zone, or natural circulation zone, going to the right of the outlet. This is where traffic is heaviest; it is therefore necessary to offer impulse, current products, because the appetite for purchase is at its peak. As for the cold zone , the intermediate phase, it is used to “awaken” this appetite by placing obligation and destination products that elicit purchases of reflection and intention giving a utilitarian character to these additional purchases, with pre- sold at a low margin.
The Checkout Area Must Obviously Be at the End of the Route
It is recommend to create user-friendliness there by complementary offers. Because the customer completing his purchase process will be more easily sensitive to it. Merchandising, layout of the point of sale space A few tips It is essential to bring together all the criteria seen previously to optimize a Fresco Data of sale. Also, creating an atmosphere of daydreaming to have a good time, and then live “an experience”, makes it possible to enhance and remove guilt from the act of purchase: you should know that half of customers enter a shop for pleasure . Creating a course full of surprises and twists can only fuel the appetite for purchase, which tends to decrease over the course of the course.
