Medical clinic websites should focus on the services offered by the center, but they also need to provide more patient-facing data, tools for medical professionals, and a design adapted to SEO.
This week we analyze everything that clinic websites should offer and their essential functions.
Design and main menus
The website of a health center must be designed in a simple and intuitive way. Patients who come to the website need specific information, if we organize the menus in a simple way we will be providing the people who come to our website with the information they need.
In the health sector, it is recommended that a website have a clean design, generating spaces to facilitate usability.
Corporate image and visual identity
For any type of company, corporate image is important, also in the health sector. The website of a medical center has to show its visual identity, including factors phone list such as the logo, the name of the center, identifying colors, etc.
These visual markers help the patient recognize your brand from the moment they arrive at your website.
Appointments and contact
Web analysis shows us that the two functions most searched for by patients when they arrive at a medical website are the contact information of the center and the online appointment service. If we highlight these two sections by placing them in plain sight, we will be providing our patients with the information they need.
In relation to requesting appointments, try to make the process simple and synchronize with the agendas of the medical professionals at your clinic.
SEO optimization for clinics
You should also highlight news and promotions that may be of interest to your website users. All possible information must be highlighted on the website, in a space that is visible.
If your website already has the perfect design, include SEO to reach the users who need you. SEO allows you to appear on Google for searches related to your activity. To optimize the SEO of your clinic, follow the following tips:
Add texts with keywords to the sections of your website.
Choose a short domain and optimize all your URLs.
Create a map of your Fresco Data website and send it to Webmaster Tools.
Make internal links that guide your users throughout your website.
Provides relevant information with understandable medical explanations.