To make it easier to visualize

Organic search and paid search – preview Now I’m sure you remember, correct? The ads are usually these first, and they are properly identifi. To establish a general overview, let’s borrow a table from the other text that we have already cit here: Type of search Organic Search Paid Search Range Potential 80% to 90% of the public 20% to 10% of the public Deadline to obtain results Long term (over 12 months) Short term (up to 3 months) Mia investment None Link to cost per click Production investment Improve website, content, external links. Campaign maintenance. How to scale results Maintain production. Increase mia investment Dication Constant. It can be sporadic (the campaign can be temporary).

Why should the two types of search be

You got the general idea, right? Now, the big question would be: why does Google ne to keep the two separate? There’s no secret, because the search engine’s entire business model is bas on this separation. Why should the two types of search be separat? Why should the two types of search be separat? We have already mention it here, and you are certainly aware of several platforms that are bas on advertising: TV channels; radio stations; magazines; content portals; newspapers; blogs; social mia profiles; etc. It’s quite simple to speculate how they all evolv into this business model: the channel is creat; channel starts producing relevant content; the content attracts attention and generates an audience; the public  new database  starts to follow the channel; the channel consolidates itself with a following base; the channel begins to sell this reputation to advertisers.

Google delivers the best answers

This is exactly the same as what happen with Google. In the beginning there were no advertisers because the search engine had no reputation. And how did she achieve this reputation? It focus on its user , ensuring that they would find the best search results. Even today, people still trust Google because they still believe it has the best answers. In other words, no different from other channels, what generates this authority for the search engine is the trust of its audience. Your impartiality. If a magazine starts selling articles (and not just ads) to companies, will you continue to trust its content? Of course not? It’s the same thing with our friend Google. In the end, we are talking about a vicious circle: Google delivers the best answers; user trusts Google; search engine gains reputation; advertiser Fresco Data  values ​​this reputation; Google sells ads. So, the biggest search engine in the world can never stop offering organic search.

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