.The regions are strong identity markers and each of them conveys a very particular image. These images are loaded with diverse and varied symbols (culture, culinary specialty, mentality of the inhabitants …) which make each region a unique place. Take for example the case of the North region, better known as the “ch’tis”. Their local patois, their “chip stalls” or their reputation for being very welcoming, mean that it is perceived differently from other regions. Identification and storytelling It is therefore on this concept that brands rely to develop their notoriety, but also to differentiate themselves. Attaching to a region will allow two things: a quick identification of its origin or even of the characteristics of its product(s) because it consciously. Obviously for start-ups
Unconsciously Appropriates the Values Of the Region, Storytelling
For identification, the primary objective is for the consumer to imagine being in the atmosphere of the region in question when he sees the product or its advertisement. For the narrative, the brand will try to get closer to a regional image likely to lead to consumer support, and therefore trigger Slovenia Email List act of purchase. Affirm your difference! In addition to the fact that a brand attracts potential customers. The product can also be perceiv by the consumer as a means of expressing its regional identity, and thus of proudly asserting its difference. We are close to the concept of belonging to a group, and everyone likes to claim their belonging to such and such a group. Faced with this observation, we wanted to group together in our new white paper 10 tips intended for large groups.
As People Are Proud to Belong to a Group
The brand using this niche will benefit from real word of mouth! Indeed, simple lambda customers can become true brand ambassadors . This is explain by the fact that the brand, by mixing its own values with those of the region. Seen as its representative or ambassador, in other words Fresco Data inevitable for anyone interested in the region in question. Another strategic point: in a period of uncertainty in the face of galloping globalization, promoting a local image instils in the minds of consumers a feeling of authenticity which translates into trust in the local brand.the digital transformation of companies is a necessary step for their viability. For the 1min30 agency, each company must become its own media and transform its audience into customers.