We all know that most online shoppers never scroll past the first page of search results. In other words, your product has little chance of being found when you are on the second page. And if customers can’t find your product, you can’t generate sales.
Fortunately, there is a way to get on top and stay on top, and that is product listing optimization.
What are the factors that influence product ratings?
Most marketplaces like Lazada and Shopee have straightforward algorithms that identify the products most relevant to search queries.
Here are the most important factors to consider when optimizing a list:
1. Relevance in Keywords
Keywords are words or phrases that searchers enter into market search engines. Keywords are an important factor as they will lead searchers to your product or shop.
Product Reviews In a marketplace
a well-performing store with an excellent positive rating is given a “preferred” badge and is more likely to show up in the top search results.
Good product ratings also help in phone number list conversions because most people use product reviews as a shortcut for their decision-making process.
3. Sales
Of course, your increase in sales is the strongest evidence that you are doing all the right things to rank your item. Also, if you have more sales, marketplaces like Shopee and Lazada are more willing to list your products because you are also contributing to their profits.
Steps on how to do product listing optimization
Now that you understand the different parts of a listing, their roles, and the factors that can affect your market’s SEO, we’re going to share with you how to optimize your listing.
First, here are the essential tools you can use for optimization:Keyword search tool
When optimizing your listing content
it’s important to ensure that you take your consumers’ intentions into account and identify the most common words or phrases they will use to find your product.
Yes, you guessed it, but it’s more effective and accurate if you use a keyword search tool to find the keywords your consumers are most likely to use.
Side Testing
Split testing is used to evaluate which Fresco Data variations of your listing achieve higher rankings and conversions. This helps you get the most out of your listings and promotes conversions.
For some people, copying product descriptions from manufacturers is a common practice, and while it may be tempting, we highly recommend against it.
