Did you already know that you had to innovate to succeed? Many business start-up assistance schemes are also conditioned by product innovation (alas, much less on marketing or commercial innovation). So why is it ultimately so difficult to innovate to stand out from competitors ? Three reasons can be defined for this: Entrepreneurs think too much of the “product” before thinking of the “customer”. For what ? Firstly because they are very proud of their products which will inevitably sell well (this is also why they have the courage to create their business). Then, because they do not master the methods and tools adapted to a “customer” vision.
You Are Surrounded by Price War Messages
We are all impregnated in our daily life by a hype of the “always cheaper”, relayed by abundant advertising in this direction: look at the advertisements of the large distribution! This leaves a trace in our unconscious, whatever our sector of activity. It therefore becomes difficult to no longer worry about Malta phone number list price, even if it means standardizing the products offered which, in fact, more or less resemble the products of competitors. Creators forget to anticipate the future in terms of competition When the innovation is there, clearly visible to the customer and the product works, the trap for the company could be not to anticipate the future sufficiently.
In Today’s Market, It Is Essential
Check whether its products are going to be easy to copy. If this is the case, the failure will be rapid if the company does. Have the means to sustain a significant rate of innovation. Differentiation is only a competitive advantage if it can be maintained over the long term. To know what is the pace of Fresco Data to maintain. It is necessary to analyze from the outset the type of competitive system in your sector, using specific tools. To improve your chances, train yourself in analysis methods and tools and avoid lukewarmness. Unfortunately, you will have understood that there is no magic formula to stand out from your competitors. An advantage for you will be to train yourself in the techniques and methods that will first help you draw up a picture of the constraints.
